Tanaa Hotels & Wellness

White Label Operator

Your Vision. Our Engine.

A White Label Operator (WLO) manages your hotel professionally while keeping your brand at the forefront. We stay invisible so your identity remains intact.

We oversee daily operations, financial performance, guest experience, and asset value. Our role includes P&L management, CapEx planning, KPI monitoring, and full guidance on HMA requirements. We also support brand development through concept creation, design advisory, recruitment, supplier setup, and pre-opening services.

With a sustainability-first approach and flexible agreements, we help your hotel grow as a distinctive, high-performing asset—under your name.

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Curating Sanctuaries. Cultivating Soulful Destinations.

Regenerative Hospitality Management for Wellness Sanctuaries.

Tanaa Hotels & Wellness curates boutique sanctuaries shaped by regenerative hospitality, biophilic design, and deep cultural connection. We partner with owners to create destinations where nature, community, and guest experience exist in balance. Guided by our pillars—Legacy, Wellness, Learning, Cuisine, and Journey—we transform stays into meaningful, place-rooted experiences.

Our expertise spans sustainability integration, hotel and wellness management, financial oversight, technical services, concept development, and pre-opening support. We build soulful destinations that honor the land, elevate wellbeing, and deliver long-term asset value.

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Curators of Hotels, Wellness & Destination Identity

Tanaa offers two paths for owners seeking expert hotel management: a White Label Operator model, where we manage your property invisibly under your brand, and a With Label Operator model through Tanaa Hotels & Wellness, where your property becomes part of our curated collection of wellness-driven sanctuaries. Our multidisciplinary team—architects, designers, operators, and project specialists—creates places shaped by land, culture, and community. Whether operating behind the scenes or carrying the Tanaa name, we design, manage, and nurture destinations that embody wellbeing, regenerative impact, and a strong sense of place.

Regenerative Tourism

We go beyond sustainability — guided by the intention to restore and renew. Regenerative tourism means restoring balance between people, place, and nature.

Each TANAA project is designed to revive the land, empower local communities, and nurture cultural and ecological resilience — ensuring that every destination we create leaves a lasting, positive impact.

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TANAA's Pillars of Being

Guided by nature. Rooted in wisdom. Designed for life.

Legacy Inspired by Destinations

Rooted in Nusantara yet shaped by each place we call home. We blend our ancestral philosophy with the local culture, creating sanctuaries that honor both our heritage and the spirit of the destination.

Healing and Wellness

Wellbeing is our heartbeat. Through biophilic design, mindful spaces, and restorative rituals, we create environments that calm the body, quiet the mind, and reconnect guests with their inner stillness.

Education and Learning

Growth is lifelong. We offer workshops, collaborations, and cultural exchanges that inspire awareness, creativity, and deeper connection to local wisdom.

Epicurean Cuisine

Our culinary approach celebrates seasonal harvests and local growers. Food becomes nourishment, artistry, and gratitude—transforming every meal into a grounding experience.

The Journey

We reveal destinations through the people who belong to them. Guided by local custodians, our journeys offer genuine cultural immersion—leading guests into traditions, homes, and hidden corners rarely seen.

Regenerative Tourism

We go beyond sustainability by restoring both nature and culture. Through biophilic design, environmental stewardship, and community-centered integration, we create places that heal and uplift the land and its people.

Meet The Team

John T G Nielsen

Chief Executive Officer

Lars Wagner

Chief Operating Officer

Revina Chandra

Chief Marketing Officer

Gilang Septiansyah

Chief Brand & Digital Officer

Vision

To redefine the lifecycle of independent luxury hospitality by creating living ecosystems where financial precision, integrative wellness and lifestyle, regenerative sustainability, and authentic soul exist in perfect balance.

Mission

We manage luxury hospitality assets from concept to operations, supporting independent brands or creating regenerative Tanaa Hotels & Wellness sanctuaries. Through strong financial control, sustainability, wellness, and cultural connection, we build profitable, resilient destinations.